Amsterdam plant-based cheese company set for UK expansion after €2m investment

By Michelle Perrett

- Last updated on GMT

What plant-based cheese is set to launch in UK?

Related tags: Supply chain

Willicroft, the Amsterdam based plant-based cheese company, is set for expansion into the UK after securing a €2m (£1.69m) in investment led by Rockstart and PINC.

The €2m pre seed round was led by PINC, Paulig’s venture arm alongside Rockstart, Döhler and Feast Ventures as co-investors. 

Willicroft has said that consumers have become increasingly aware of food's environmental footprint but cheese is often overlooked but is  the 3rd largest emitting product. 

Founded as a dairy farm in the UK in 1957,  Willicroft was relaunched as a plant-based cheese company in Amsterdam in 2018. 

Holistic solutions

“Our new bean based range produces up to 5 times less CO2 than the dairy alternatives it's replacing. We need holistic solutions to tackle major changes in our food system - having recently secured B Corp status, we believe we’re on track to address these problems at their root cause,”​ said Brad Vanstone, co-founder and chief executive of Willicroft. 

With this new raise locked in we'll be bringing our delicious, beautifully branded range of PBC's to 3 new markets: the UK, Germany and the Nordics, bringing in senior hires and continuing on our quest to become the world's first net positive plant-based cheese company. Our new investor group can help open up a number of new markets whilst also fast-tracking our products' continued evolution.” 


Marika King, head of PINC, the venture arm of Paulig, said: “Willicroft is by far the tastiest plant-based cheese range we have come across. It has a more nutritious and sustainable ingredient list than most alternatives available today and a high-powered team with traction in Europe, so we could not be more excited to support this venture.​” 

Mark Durno, managing partner AgriFood, Rockstart ​said: “They have spent the last years understanding their consumers and their footprint, and the next phase will be to put those learnings to scale.”​ Willicroft is the first plant-based cheese company to become BCorp in Europe. 

Related topics: Dairy, Veganism

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us


View more