Wild & Game smashes £200k funding target

By Gwen Ridler contact

- Last updated on GMT

Steven Frampton: 'We’re delighted to have already passed our fundraising target and we see this as a reflection of the growing appetite people have for wild game in the UK'
Steven Frampton: 'We’re delighted to have already passed our fundraising target and we see this as a reflection of the growing appetite people have for wild game in the UK'

Related tags: Meat & Seafood

Frozen game firm Wild & Game has smashed its first ever funding round, overfunding ahead of being open to the public.

As of publication, the campaign has raised more than £215k from 303 investors, with a share price of £4.29 and 2.58% equity. The fundraiser is open for another 30 days. 

Wild and Game co-founder Steven Frampton said: We’ve grown rapidly since launching our direct-to-consumer operation in 2020 and have great plans for the coming years, including putting game into more supermarkets and moving to new premises which will enable us to better serve our fast-growing customer base.  

Growing appetite 

“We’re delighted to have already passed our fundraising target and we see this as a reflection of the growing appetite people have for wild game in the UK. We’ve been pleased to see how many people try us once then become game converts – and because we sell frozen game, we’re able to make it available all year round, not just in game season.” 

Founded in 2017, Wild and Game sells frozen game products including ready to cook meats, pies, pasties, sausages and charcuterie. The company singled out the game market as an underperforming section of industry that was both plentiful and a natural counter to the ‘environmental cost of intensive farming’. 

Replacing farmed meats  

Wild and Game’s vision is to encourage people to replace farmed meats with wild game and for meats such as pheasant, venison and wild boar to become as common in supermarkets as chicken, beef or pork. 

The company worked with Wild and Game, the not for profit company working to boost game consumption in the UK, to help supply game-based meals to NHS workers during the height of the COVID-19 pandemic.  

Meanwhile, recipe box firm Gousto welcomed three additional blue-chip institutional investors​ onto its register after securing $230m (£172.3m) of investment led by SoftBank Vision Fund 2. 

Related topics: Meat, poultry & seafood, Operations

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