Simply Lunch cuts beef from the menu to curb greenhouse gases

By Gwen Ridler

- Last updated on GMT

Simply Lunch ditches beef and launches new Planet Focused range
Simply Lunch ditches beef and launches new Planet Focused range

Related tags Chilled foods

Sandwich manufacturer Simply lunch is to cut beef from its entire menu in an effort to curb the amount of greenhouse gases in its supply chain.

The move by the family-owned firm was part of a wider plan to help improve sustainability across the business and encourage more consumers to focus more on their impact on the planet. 

Supporting this was the launch of its new Planet Focused range, which ditched plastic in the packaging for both the sandwiches and wraps across portfolio.  

Carbon label​  

The new packaging features a carbon label to give consumers a ‘stronger understanding’ of the impact the product and their choice of food has on the environment, as well as a QR code that directs consumers to a webpage containing information about the ingredients and nutrients of that item.  

“Having been in the industry for over 40 years, we understand the environmental impact that businesses, such as ours, can have on the planet,”​ said a Simply Lunch spokesman.  

“As one of the leading food-to-go suppliers, we are devoted to making a substantial change to our operations.” 

Simply Lunch’s new range followed the launch of a new ordering platform to help improve the online experience for its customers.  

Visibility across the system​ 

Features of the new ordering system included cut-off management, order visibility, product supersession/seasonality and date-led ordering. The system also helps to automate processes to help eliminate human error from orders. 

This software functionality would help Simply Lunch manage its customer-focused operation and continued growth, according to Mezze – customers are provided an online grocery shopping experience when ordering from the manufacturer. 

Meanwhile, Food and Drink Federation (FDF) members continue to 'significantly' cut carbon emissions and water consumption, as part of the sector’s Ambition 2025 commitment to reduce its environmental impact, a new report claimed.​ 

According to the FDFs latest Ambition 2025 progress report  , since 1990 its members have lowered CO2 emissions by 58% and cut water consumption by 39.4%. FDF said this meant that it has successfully contributed to an industry-wide target to reduce water use by 20%. 

Related topics NPD Chilled foods Environment

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