Joe Delucci's Ltd appoints liquidators

By Gwen Ridler

- Last updated on GMT

Joe Delucci's Ltd appoints liquidators

Related tags frozen

Frozen sweet treats firm Joe Delucci’s Gelato has entered into liquidation, just over four years after it was saved from administration.

Members of the business resolved that the business would be wound up voluntarily, with Roderick Graham Butcher of corporate recovery firm Butcher Woods appointed liquidator of the company. 

Documents submitted to Companies House om 9 March 2022 did not detail the reason behind the company opting to enter liquidation. Beer remains a director of Nandelado Ltd, which shared the same address as Joe Delucci’s Ltd, according to Companies House.  

Food Manufacture has approached both Butcher Woods and Joe Delucci’s for comment. 

Lack of support  

The Warwick-based ice cream firm fell into administration in 2018 after the company’s original efforts to agree a Company Voluntary Arrangement in November the previous year failed when it did not gain the support of a sufficient number of major creditors. 

Administrators Craig Povey and Richard Toone from insolvency and restructuring firm CVR Global blamed the company’s downturn in profits on the weakening of the pound against the euro in the aftermath of the UK’s vote to leave the EU in June 2016. 

Buyout in 2018 

Joe Delucci’s was saved from insolvency at the time by a timely buyout by a group of investors led by former operations manager Alexandra Beer. This sale was believed to have saved the jobs of 38 members of staff. 

The ice cream manufacturer supplied to various supermarkets across the UK and had a number of retail parlours in shopping malls. 

Meanwhile, Dawnfresh Seafoods has entered into administration,​ with 200 members of staff made redundant with immediate effect. 

While the business benefited from extensive investment to upgrade the plant and systems, improve efficiency and reduce costs, Dawnfresh continued to suffer from rising costs, overcapacity at the Uddingston site and unsustainable cash flow problems, with administration reportedly the only option.  

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1 comment

How many times is this allowed to happen

Posted by Martin Duffy,

Not the first time Mr Pierce has had companies go into liquidation
Joe deluccis ltd (Mr Pierce girlfriend bought the company)
Joe deluccis -18 ice cream Ltd
Joe deluccis - Joe Deluccis
J D Realisations
Joe deluccis Holdings ltd
All information is registered with companies house and public record

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