Regal Food Products Group acquires Just Desserts

By Rod Addy contact

- Last updated on GMT

Just Desserts makes a range of artisanal desserts and cakes, including cheesecakes
Just Desserts makes a range of artisanal desserts and cakes, including cheesecakes

Related tags: Bakery, Finance

Regal Food Products Group Plc, the company behind the Regal Bakery, Regal Foods and Yorkshire Baking Company brands, has acquired premium desserts manufacturer Just Desserts for an undisclosed sum.

Established in 1985 in Shipley, West Yorkshire, Just Desserts specialises in baking a range of more than 130 hand-crafted desserts and cakes, which are distributed throughout the foodservice industry. The range of artisanal desserts include tarts, cheesecakes and gateaux which are well-established within restaurants, cafes, and retail outlets. 

The acquisition of Just Desserts would add to Bradford-based Regal Food Products Group's growing success, while complementing and broadening its offer to the foodservice and retail industry, it claimed. 

“We immediately recognised a business that presented itself with opportunity, not just for us as a food group but also for our customers,"​ said Younis Chaudhry, chief executive officer of Regal Food Products Group, which has doubled exports since 2016 and now sells to more than 40 countries​. 

Ecommerce developments

“Bringing Just Desserts and its team of craft bakers into the fold enables us to offer flexibility and the scope to develop the growing range of quality products that are on offer within the retail and wholesale sector. Further developments will also see the high-quality desserts available through ecommerce platforms.”​ 

James O’Dwyer, former managing director of Just Desserts added: “We are delighted and excited to be joining the Regal Foods family and know that the Just Desserts brand and all the team behind its success are in the best possible hands to ensure its future growth and prosperity.”​ 

The group's chief executive officer Younis Chaudhry, confirmed the acquisition would mean business as usual for Just Desserts. The company would continue to run as an independent business while benefiting hugely from the recourses and continued investment Regal Food Group offered.

Bakery and confectionery products

Founded in the heart of Yorkshire, Regal Food Products Group is a manufacturer and distributor of south Asian bakery and confectionery products and a large selection of mainstream confectionery. With a portfolio of more than 400 products and a catalogue of brands, Regal distributes food and drink to more than 3,000 retail outlets around the UK and exports to more than 40 countries.

The acquisition was advised by Mazars, Clarion Solicitors and BHP Corporate Finance and backed by the commercial team at Virgin Money UK.

Related topics: Bakery, Business Leaders

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