The company said the pilot, which will take part in partnership with Tesco in a small number of stores from January 2022, would help shape its packaging plans.
Currently the plastic inner liner in cereal boxes is not widely accepted in kerbside recycling.
Kellogg’s said its packaging technologists had worked to create the paper-based inner packaging that could survive the process of filling and sealing millions of bags in boxes of cereal produced in its factory and transporting them to retailers.
Recycled card packaging
The outer recycled card packaging of the company’s iconic cereals boxes are fully recyclable and have been for many years.
The move is part of Kellogg’s Wellbeing Manifesto which is a decade-long commitment to improve its food and packaging.
Chris Silcock, Kellogg UK and Ireland managing director said: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025. This important trial of fully paper cereal packaging ensures we have explored all our options.
“Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”
Tesco grocery director, David Beardmore said: “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
"It’s great to see that Kellogg is trialling a paper cereal bag in our stores - our customers will be pleased that they can easily recycle the bag at home. We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”
Last year, Breakfast Cereals UK, the UK trade body for the breakfast cereals industry whose members include Kellogg’s and Weetabix, has launched its roadmap manifesto ‘Wake Up to Breakfast Cereal – A five-point plan’.