Plant-based and flexitarian launches lead food NPD

By Gwen Ridler

- Last updated on GMT

Plant-based and flexitarian launches lead food NPD

Related tags Npd plant-based

Plant-based and flexitarian launches from Lean and Green, Nestlé and Nush lead this gallery of new product launches from food and drink manufacturers.
Lean and Greens - The Original

Tesco serves up new flexitarian range

Lean and Green are set to launch a new flexitarian range onto Tesco store shelves next week.

The range combines lean British meat with ‘super green plants’ –  a mix of vegetables, grains and pulses, such as quinoa, kale, spinach, chickpeas, butternut squash, red kidney and Cannellini beans – in a bid to appeal to the meat reduction market.

The core range of six products includes: ‘The Original’ turkey and plant patties, ‘The Mediterranean’ chicken and plant patties, ‘The Italian’ chicken and plant meatballs, ‘The Moroccan’ venison and plant meatballs, ‘The Mexican’ chicken and plant sausages and ‘The American’ turkey and plant sausages.

Euan Ross, sales and marketing manager at Lean & Greens, said: “Meat remains the cornerstone of our diet with 86% of Brits eating red meat and poultry, but we are seeing shift towards eating less, but better quality meat.

“Our consumer research highlights that most people don’t want to move to a completely vegetarian or vegan diet but are looking for healthier alternatives. The truth is that only 5% who take up a non-meat diet can stick to it after one year, so the opportunity is there to develop inspirational products to satisfy meat reducers.”


European plant-based brand comes to the UK

Nestle_GG-14 edit

Garden Gourmet, Nestlé’s plant-based brand from Continental Europe , will soon hit UK supermarkets, offering the ‘next generation’ of meat alternatives.

The Sensational Range initially includes four products, consisting of the Sensational burger, mince, Cumberland-style sausages and Mediterranean-style fillet pieces.

The new Garden Gourmet’s meat substitute products are high in protein and are a source of fibre. None of the products are high in fat, saturated fat, sugar or salt meaning they have no red labels under colour-coded nutrition labelling systems.  

Nestlé UK and Ireland managing director for food and dairy Honza Dusanek said: “We want people to fall in love with plant-based eating at first bite which is why we have worked hard to deliver even more meat-like flavour and texture to satisfy even the most discerning of taste buds.​ 

“Our aim is to make plant-based food an easier and more attractive choice for people who want food that is good for them and good for the planet so our new Garden Gourmet range will be offered at good value to help consumers enjoy it week in, week out.”​ 



Nush reveals dairy-free dessert launches

Plant-based milk and cheese brand Nush Foods has revealed two new products in its dairy-free range of desserts.

Nush has expanded its range of nut-based milk alternative yogurts with the launch of a Mango & Passionfruit flavour.

Made from almond milk, the new product is vegan, ‘all natural’, made with whole ingredients and is free from gluten, soya, preservatives, additives and refined sugar.

The food firm also launched its Nush Chocolate Fudge Pot – thick like a ganache, crafted with cocoa and Nush’s own coconut caramel.

Both of the new products will be available through online retailer Ocado.

Co-founder Bethany Eaton said: “As the first brand to bring nut m*lk yogurt to the UK, innovation has always been at the heart of Nush. 2021 will be a big year of innovation for the business as we grow our share of the dairy free category.

“We are really excited to be launching the Choc Fudge Pots, after the huge success of entering the dessert category with the Choc Pot, which was an instant favourite amongst British consumers. This NPD will be joined by a Mango & Passionfruit Yog, which we think consumers will love as it tastes just like Summertime.”



Primula launches Burger Cheese spread

Primula - Recipe Photography - Big and Really Tasty - Burger Cheese Launch - LowRes -2601

Spreadable cheese brand Primula has launched a limited edition Burger Cheese flavour.

The new flavour has been designed to mimic the ‘burger cheese taste’ – already melted, ready to add to a consumer’s burger.

Primula hoped the launched would provide an opportunity to target new consumers looking for an out-of-home experience in their own kitchens.

Lisa Thornton, head of marketing at Primula owner Kavli UK, commented: “Primula is the ultimate nostalgic brand, as we’ve been creating the nation’s favourite squeezable cheese since 1924, but we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering.

“With its authentic taste, Burger Cheese provide a big opportunity for retailers to attract new users.”


Roast Turkey 150g new

Festive launch from Fairfields Farm

Artisan crisp brand Fairfields Farm has launched a seasonal Roast Turkey & Stuffing flavour for Christmas.

The new flavour combines the of British turkey with the herby aromas of sage and onion stuffing, made from hand-selected potatoes grown on Fairfields Farm and cooked at its purpose-built crisp factory on site.

Laura Strathern, co-founder of Fairfields Farm, said: “Christmas dinner is the most important meal of the year so creating a crisp that conjures all those wonderful memories of delicious turkey and stuffing has been a challenge, but I think we’ve cracked it.”

Roast Turkey & Stuffing crisps will be available in 40g and 150g packs from the East of England Co-op and independent retailers across the UK.


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