Cauldron appoints former Mars director

By James Ridler contact

- Last updated on GMT

Cauldron has appointed former Mars director Tom Lindley in a senior role
Cauldron has appointed former Mars director Tom Lindley in a senior role

Related tags: vegan

Vegan meat alternatives brand Cauldron has appointed former Mars director Tom Lindley to the newly created role of business unit head.

Lindley joined the business after 21 years with the confectionery giant, where he most recently held the role of global marketing transformation director in charge of developing global strategies and innovation.

Prior to his time at Mars, Lindley held senior roles at fish and chip restaurant chain Harry Ramsden’s and toy manufacturer Hasbro.

Marco Bertacca, chief executive of Cauldron parent company Quorn Foods, said: “We have big ambitions for Cauldron, and we are confident that Tom can help us build on the brand’s successes and drive the brand forward.

Skills and experience

“Tom has worked with Mars for 21 years where he was responsible for creating and implementing new global strategies and innovation. It’s these skills that will help create a platform of rapid growth for Cauldron.”

Cauldron’s latest hire followed the announcement that it would be the official sponsor of Veganuary 2021. The event represents a month-long pledge by consumers to cut meat from their diets and eat all vegan diets for the month of January.

This year has seen more than 500,000 people sign the pledge supported by a £3m ‘always-on’ marketing strategy by Cauldron to run throughout 2021.

Plant-based believer

Commenting on his appointment, Lindley said: “I’ve been plant-based myself for a number of years, so I couldn’t think of a better time to join the Cauldron team. Veganuary is such a great time to show everyone just how delicious, healthy and good for the planet, plant-based foods are.

“The Cauldron brand purpose has always been about sharing ideas and inspiration for consumers to eat better for themselves and the planet. We have an opportunity to be part of solution and I am really excited to help shape what is an already bright future for the brand.”

Meanwhile, pies and pastries manufacturer Wright Food Group has appointed former Délifrance chief executive Ian Dobbie as its new managing director.

Related topics: People & Skills, Veganism

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