Brakes vegan cake range launch into foodservice

By Gwen Ridler

- Last updated on GMT

Brakes described its new vegan jaffa cake as the first of its kind
Brakes described its new vegan jaffa cake as the first of its kind

Related tags Npd vegan

Foodservice supplier Brakes has launched a new range of cakes targeted at capitalising on the growing vegan sector.

At the head of the new range is Brakes Vegan Jaffa Cake, which it claimed was the first of its kind in the foodservice sector. The full range included: Vegan Salted Caramel cake; Vegan Choc Fudge Cake Pre-Cut; Vegan Cherry & Chocolate Dessert; and Vegan Jam Roly Poly.

Vanessa Baker, Category Manager Bakery, Desserts & Ice Cream at Brakes, said: “The growth in vegan products has been exponential and it shows no signs of stopping.  It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible. Having a great vegan range is an important part of that. 

Suitable for vegans

“However, the beauty of these products is that while they are suitable for vegans, they offer the best of all worlds: a great tasting product that consumers will love, and which will be a fantastic addition to any menu in its own right – with the added advantage that they are also suitable for vegans.”

While targeted at vegans, the range were designed to still be appealing to the average consumer by tapping into the growing trend towards familiar and nostalgic ‘comfort foods’.

Appealing to the average consumer

Henry Franklin – National Account Manager, Mademoiselle Desserts, which worked with Brakes to create the Vegan Jaffa Cake – said: “We wanted to create a cake that wasn’t just vegan, but would perform well in its own right. 

“In consumer trials, the feedback we received was amazing, and completely supported our belief that this is going to become a firm favourite on menus across the country.”

Meanwhile, Fatherson Bakery, Great British Porridge Co and Pladis are among the food manufacturers that have launched new products into their Christmas ranges, captured in our new product development gallery.

Related topics NPD Bakery Plant-Based

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