Vegan processor Soulful Food launches plant-based NPD

By Rod Addy

- Last updated on GMT

Each PlantBox is 400g and is made from recyclable and sustainably-sourced packaging
Each PlantBox is 400g and is made from recyclable and sustainably-sourced packaging

Related tags Npd vegan

Vegan manufacturer Soulful Food has introduced PlantBox, a range of plant-based meals into Whole Foods Market outlets and is also selling them direct to consumers online.

With the second lockdown in England kicking in and the nation once again spending much more time indoors, the new range has been designed to help take the hassle out of dinner times. The company said each meal includes a nutritionally-balanced mix of vegetables, plant-based protein and complex carbohydrates and has been inspired by cuisines, spices and textures from across the globe.

The meals are available in the following flavours: Thai Green Jackfruit Curry with Edamame & Kale, Vegan Butternut Mac with Kale and Seeds, Marinara Seitan Balls with Spaghetti and Fresh Spinach and Piri Piri Tofu Jambalaya with Jalapeño. 

The range will hit fresh food aisles at Whole Foods Market stores from this month. The company is also supplying them directly via its website at a recommended retail price of £3.50. Each PlantBox is 400g and is made from recyclable and sustainably-sourced packaging.

'Spending more time at home'

“We’re all spending much more time at home than anticipated this year, which has blurred the lines between work and home life," ​said Sam Maguire, marketing director at Soulful Food. "It can all feel a little non-stop. Whilst more and more people are cooking from scratch, it’s not always possible whether for a lack of time or energy.

"Our new quick and easy range helps to give people back some time to recharge, with wholesome comfort food that doesn’t compromise on taste or quality.” 

Soulful Food has also partnered with Refugee Community Kitchen, pledging to donate 8% of its annual profits to support the charity’s efforts in helping to provide humanity and nourishment to hungry and vulnerable people. The brand has worked with FareShare since 2013, distributing approximately 30k meals in 2019 alone.

Soulful Food was founded in 1999. Starting life in a shiny vintage Airstream trailer, christened 'Betsy', the brand initially hit London street food markets and toured the UK festival scene. Products are available through retailers such as Tesco, Ocado, Planet Organic and Amazon Fresh, as well as via symbol groups Budgens, Nisa and Londis.

Curious to know who the finalists for our Plant-based Company of the Year Award are? View our full finalist run-down​ or visit the Food Manufacture​ Excellence Awards website​.

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