Cadbury Bournville launched in finger-format for biscuit market

By Anthony Myers

- Last updated on GMT

Cadbury's new Bournville Fingers. Pic: Mondelēz International
Cadbury's new Bournville Fingers. Pic: Mondelēz International

Related tags Mondelez International Biscuits

Mondelēz International is targeting the UK biscuit market with the arrival of Cadbury Bournville Fingers, designed specifically to help retailers drive category sales.

Bringing together the popular Bournville brand and leading Cadbury Fingers, the new product benefits from the growing trend for heritage brands and dark chocolate.

A Mondelēz  spokesperson said the brand has seen significant value growth of 48.2%, ahead of the market figure for dark chocolate, which is growing by 8.9%.

The launch of Cadbury Bournville Fingers follows several other successful launches from the brand that helped drive growth for independent retailers. Earlier this year, Cadbury Bournville moved into the sharing bag format for the first time with the launch of new Bournville Giant Buttons and brought back Cadbury Bournville Old Jamaica, its iconic dark chocolate Rum & Raisin bar, to capitalise on the growing popularity of rum & raisin chocolate, which is growing at 21%.

Katie Dade, Senior Brand Manager for Cadbury Bournville at Mondelēz International, said: “Cadbury Fingers are eaten by a third  of Brits. Combining this much-loved product with a nostalgic brand like Bournville to create Cadbury Bournville Fingers will be an exciting launch for retailers and consumers alike.

“With consumers continuing to spend more nights in at home, we have seen an increase in shoppers looking for the perfect treat to share with others in their households. In particular, consumers are looking for products from trusted brands, such as Cadbury and Bournville, which deliver on both quality and taste, in a range of formats.”

Cadbury Bournville Fingers will be supported by a high-impact marketing campaign across cinema, TV, in-store and social and digital that will reach 94% of all adults.

Related topics NPD Confectionery

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