Walkers Crisps’s ten metre Wotsit sets world record

By James Ridler contact

- Last updated on GMT

Wolkers has broken a world record with its 10.33 metre long Wotsit
Wolkers has broken a world record with its 10.33 metre long Wotsit

Related tags: Ambient

Workers at the Walkers factory in Leicester have set the record for the world’s longest Wotsits puffcorn snack.

An eight-strong team of manufacturing technicians, factory operatives and specialists in health and safety, food and quality took two hours and 29 minutes to produce the 250g, 10.66 metre long snack – nicknamed ‘Wotzilla’.

Made using the manufacturer’s top secret Wotsits recipe, the raw materials for the gigantic snack were passed through Walkers’s patented snack extruder. Unable to fit in a regular oven, the snack was then hand-baked before being cooled until crisp and seasoned.

Guinness World Records

Officials from Guinness World Records travelled to the site to adjudicate the feat with help from an independent quantity surveyor, who verified Walkers’ measurements. In order to qualify, the finished product needed to remain the same width as a normal Wotsits Giants snack.

Guinness World Records adjudicator Paulina Sapinska said: “We’ve seen a lot of size-inspired food entries and attempts before but never have we seen anything quite like this. It’s not every day you see six people having to hold up a single snack.”

Walkers’ record-breaking attempt coincided with the launch of its Wotsits Giants range.

‘World’s biggest Wotsit’

Wayne Rowland from the Walkers factory in Leicester said: “When the team called me up and suggested this I couldn’t believe it – we’re always looking for ways of inventing new, innovative creations, but it’s not often you get briefed to make the world’s biggest Wotsit.

“This just proves that size really does matter when it comes to snacking. We’re going get it mounted and display it on the wall at the factory.”

A number of UK-based food manufacturers have tried their hands at breaking world records for their products. In 2013, Cambridge firm Corkers Crisps produced the world’s biggest bag of crisps​, which weighed 1,140kg and was 5.5 metres tall.

Related topics: NPD, Ambient foods

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