The food manufacturing sector is important to William Reed. It’s a market the company has served for many years.
Over time it has evolved Food Manufacture to meet the changing needs of the food and drink manufacturing community, launching new activities, a market leading website, newsletters, awards, conferences, exhibitions and other services.
Now Food Manufacture needs to evolve again. No one forecast the unprecedented times we are experiencing and we are all responding in the best way we can to serve our customers.
At the same time, customers want to receive information in different, more interactive ways that highlight Food Manufacture’s impact and influence status more transparently. We have been reviewing how the brand can continue to deliver the best reach and market-leading information to the industry.
Accelerated online plans
We see now as the perfect time to make changes to our coverage and how we deliver it. In response to how we are all receiving information at pace we have accelerated our online plans. We are investing in our digital platform to allow our content team to deliver even better content.
Features including Food Man Talks video podcasts, digital features, Ask The Expert articles focused on technical issues and more expert opinions have been introduced alongside the hard news the website is known for.
We’ve also taken the decision to change how we deliver content through print and aim to publish a number of editions across the year, throwing the spotlight on key topics and continuing great analysis.
Print editions will run in November and March with more in-depth features and at the same time, we will seek to broaden the variety of our web offer.
The content will be powered by the expert Food Manufacture team who will provide manufacturers with news, analysis, features, advice, opinion, insight, inspiration and support.
As you will see over the coming months, we will retain and enhance the best of Food Manufacture, while introducing new services.
We will continue to bring the food and drink manufacturing industry together at dedicated events such as the Food Manufacture Excellence Awards, Foodex, The Business Leaders’ Forum, our Food Safety Briefing webinar and our plant-based conference The Future of Plant-Based Proteins - Roots of Future Growth.
Above all, we will continue our mission to help manufacturers run successful businesses, and will develop products and services that inform, inspire, connect and support businesses so customers can successfully adapt to the fast-changing market. We also value your feedback and ideas.
Meanwhile, should you have any queries, the team will be delighted to talk through our plans in more detail.
Lorraine Hendle is managing director of William Reed's Retail & Manufacturing division.
The Food Manufacture Excellence Awards, sponsored by Dawn Foods, Fowler Welch, Foodex, FoodMan Jobs and The Ingredients Show with associate sponsorship from KDH will be held on 11 February 2021 at the London Hilton Bankside. Online entries are free, are now open and close on 14 September.