HBC brings fish nutrients to UK sector

HBC, based in Norway, offers a wide range of protein, calcium and oil  products from Norwegian salmon. It uses proprietary hydrolysis technology to extract nutrients from the fish, sustainably, turning offcuts into high- value nutrition products with minimal waste.

In HBC’s proprietary process, enzymes hydrolyse protein from the fish into peptides, leaving the oil and bones untouched. The peptides are then separated off into unprocessed natural fish oil (OmeGo) and natural marine collagen and calcium (CalGo).

Multiple applications ​

Products in the range include ProGo Salmon Protein Hydrolysate, which is a soluble protein powder for sports, endurance and recovery nutrition. There is also CollaGo Collagen Peptides, a soluble powder optimised for beauty, as well as for muscular, vascular health and energy.

It has CalGo Marine Bone powder, designed to support cartilage function and heart health and OmeGo Salmon Oil for the maintenance of healthy cholesterol and cardiovascular function. It can be used in soft gel caps and other formats.

Tony Gay, head of technical sales & NPD at Prinova Europe, said: “We’re excited to have the opportunity to represent Hofseth BioCare in the European market. It is a pioneer in the marine ingredients market, combining high quality with a commitment to innovation, sustainability and traceability. At a time of increasing interest in ethically produced marine ingredients, their range is perfectly in line with consumer trends.”​

Zero waste​

Roger Hofseth, chief executive officer of Hofseth BioCare, said: “Our technology makes it possible to create products using the whole fish, with zero waste. ​

“All our processes are focused on sustainability. We also offer total traceability – we can track our production process all the way from fish eggs to final products. There are many applications for our products in nutrition markets.”​

Hofseth BioCare’s commitment to sustainability and zero waste has been recognised with Friend of the Sea Certification. Its entire product range is free from genetically modified ingredients, antibiotics, solvents and chemicals.

Prinova Europe said it was already working on concepts to showcase the benefits of HBC’s products to health and beauty.