The Aberdeenshire family-owned brand, which announced investment of £4.25m in December 2019 to update refrigerators and install new packaging machinery, said The Mini Collection pack was retailing at a price of about £4. It contains four 120ml tubs, two each of the brand’s most popular flavours – Traditional and Honeycomb.
According to the latest Kantar insights data, the UK market for snack-size ice cream tubs is worth around £18.2m and has grown by more than 20% in the past year. The research found that 57% of consumers would like to see more single-serving sized tubs of ice cream sold in their local supermarkets.
Stuart Common, sales director at Mackie’s of Scotland, said: “The individual size is a popular form of portion control. With families all coming together, in accordance with the advice to stay safe at home during the COVID-19 emergency, I hope that our ice cream can provide a little lift to people’s day.”
Mackie’s claimed its Traditional ice cream flavour remained its most popular – and was made following the same recipe as the first ice cream made by Mackie’s, then called Natural, in 1986.
Almost a year ago, Mackie’s also scored success for its larger 1-litre tubs, with a listing worth £100,000 in 80 Marks & Spencer stores across Scotland.
Mackie’s values sustainability and produces everything using its own energy from renewables, dairy from its herd of cows, as well as chocolate and honeycomb on the family farm.
While Mackie’s administrative staff were working from home, it said that key workers, farm and production staff at the family business were working on-site to produce milk and make ice cream.
“Our most important consideration is the well-being and safety of staff,” said Common. “We have added protection with strict restrictions on site access. The production teams have helped create new cleaning regimes and social distancing measures to bolster the already high standards required for food production.”