The company, which supplies sauces, glazes, marinades and coatings to retail and out-of-home, has recruited Alison O’Brien from Warburtons as commercial director. She has previously worked for brands such as Kellogg’s, McCain’s and Warburtons and, according to The Flava People, “has built solid partnerships at all levels across the major retailers”.
The Flava People described her as a “strong commercial leader with a track record of delivering growth through strategic partnerships across customers, channels and brands”.
Matthew Davison has also come on board as the new head of retail. He has come from All About Food, where he worked on brands such as Costa, Nando’s, Pizza Express, Wahaca and Red’s True BBQ.
Alongside the growth of the senior members of the team, three new recruits have joined The Flava People’s bespoke division, which works with brands, chefs, innovators and influencers. Joining this team is Andy Robinson, who takes on the role of head of bespoke sales; Samantha Buckley as senior national account manager; and Andy Birchall as national account manager.
“2020 is going to be a really exciting year for us as a business; we’ve got a lot of plans for development and growth, which I think is clear from the flurry of activity that has that has taken place over the last few months,” said Scott Dixon, managing director at The Flava People.
“We know that creating great flavours is no longer enough in today’s climate, where competitors can copy your ‘better, faster, cheaper’ products virtually instantly… That’s why we’re launching an all-out war on parity and our mission is to give our clients a real point of difference in the market. We’re uniquely positioned to collaborate with the perfect brands, chefs, innovators and influencers and co-create completely bespoke solutions.”