The producer has packaged up excess purple carrots to be redistributed through FareShare’s network of frontline charities, supporting the process with a separate production line, as FareShare’s Surplus with Purpose Fund covered the additional processing and labour costs.
Laura Dixon, customer service manager at Greenyard Frozen, said: “We’ve worked with FareShare for many years, during which time they’ve helped us redistribute excess packed stock from our business to those in need.
“But by using the Government grant [in this campaign], we were able to pack stock specifically for FareShare, which was in bulk storage within our business. It was a real game-changer, opening the door for us to increase our support to FareShare.”
Food firms could be eligible for up to £50k of funding from the Surplus with Purpose Fund to help cover the costs of processing surplus foods.