Children’s frozen food firm backed by potato processor

By James Ridler contact

- Last updated on GMT

Albert Bartlett has taken a 40% in Kiddyum
Albert Bartlett has taken a 40% in Kiddyum

Related tags: frozen

Children’s frozen food firm Kiddyum has received investment from potato processor Albert Bartlett, in exchange for a 40% equity stake in the business.

The investment will support the manufacturer’s growth plans by funding new product development and accelerating its retail, service sector and export business.

Kiddyum founder and managing director Jayne Hynes said: “We’re at an important stage in the company’s development, so it’s great to get the backing of such a large, successful business – especially one that’s so well aligned with all of our values.

“With the breadth of the team’s experience we can further the development of the Kiddyum brand and bring the meals to even more parents looking for a genuinely healthy alternative to home cooking.”

New product launches

The investment followed the launch of two new Kiddyum products in Sainsbury’s stores across the UK – Veggie Lentil Dahl & Rice and Pasta Bolognese.

The brand launched its range of frozen meals for children in the supermarket’s stores nationwide in 2015 and has since secured listings with the Co-op and online retailer Ocado.

Richard Quinn, Albert Bartlett portfolio managing director, added: “Kiddyum has been quietly spearheading a revolution in the category and we’re excited to help drive the business to the next level and extend coverage.

‘Increased consumer demand’

“We’ve come on board at a really exciting time in Kiddyum’s growth and will work together to capitalise on increased consumer demand for healthy frozen foods.”

The past month has seen a number of food and drink manufacturers invest in their businesses.

Last week, Princes launched a lightweight squash bottling line at its Bradford factory in Toftshaw, underlining plans to reduce packaging across its business as part of a £17m investment at the plant.

Meanwhile, Wrights Food Group completed a £7m investment programme at its manufacturing sites in Crewe​, supporting the creation of new jobs and new contracts.


Related topics: Frozen, Operations

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