Nestlé to expand plant-based range

By Dan Colombini contact

- Last updated on GMT

The ‘PB triple play’ is intended to appeal to consumers who are actively seeking to reduce meat in their diet and switch to plant-based meals.
The ‘PB triple play’ is intended to appeal to consumers who are actively seeking to reduce meat in their diet and switch to plant-based meals.

Related tags: Finance, Npd

Nestlé is to launch a new alternative to cheese and bacon products as the firm seeks to ramp up its existing plant-based burger range.

The ‘PB triple play’ is intended to appeal to consumers who are actively seeking to reduce meat in their diet and switch to plant-based meals.

The vegan cheddar cheese alternative is claimed to have the texture and taste of dairy cheese. The bacon alternative is also claimed to have the same qualities found in the real thing, according to the firm.

The product will first be offered to professional clients, such as restaurant and foodservice operators. Nestlé’s plant-based burger patties are already available to food professionals, with the full package, including the vegan alternatives to cheese and bacon, following in 2020.

Natural ingredients

Nestlé has used a combination of natural ingredients such as plant-based proteins, fibres and oils to develop the products. The company also offers a variety of vegan burger sauces to go with the wider offerings.

“More and more consumers are looking for delicious, nutritious and sustainable plant-based options when they dine out​,” said Nestlé CEO Mark Schneider.

“We have now raised the bar by developing a ‘PB triple play’ of ingredients for an all-time classic: the bacon cheeseburger. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”

Nestlé made a major step into the alternative proteins market​ in April with the launch of a plant-based burger.

Chilled food manufacturer Kerry Foods also announced the launch of its new plant-based product​ line, Naked Glory, last month.

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