Birds Eye factory urination incident ‘a hoax’

By Noli Dinkovski contact

- Last updated on GMT

Birds Eye’s Hull factory is able to produce up to 61t of peas an hour
Birds Eye’s Hull factory is able to produce up to 61t of peas an hour

Related tags: Frozen food, Food safety

Birds Eye has allayed fears that thousands of tonnes of peas might have to be destroyed at its Hull site, claiming the video of a man appearing to urinate on a production line was a hoax.

The video, which first appeared on The Sun​ website on Friday (9 August), shows a jet of liquid being sprayed from an unknown source onto a line of frozen peas.

However, frozen food firm Birds Eye said it believed the video was produced using a water hose, which was part of the standard production process. It added that the investigation was ongoing.

Employee’s last shift

The employee who claimed to have filmed the video told colleagues it was a f*** you goodbye” ​while on his last shift, The Sun​ reported. He captioned the video: “Boycot birdseye peas”​.

A spokeswomen for Birds Eye said the company was “absolutely shocked” ​after receiving footage from The Sun.

She said: “We appreciate them bringing this to our attention so quickly. In doing so, we were able to isolate all stock in the warehouse until we are able to complete a full investigation, meaning consumers can continue to enjoy our delicious peas without any concern.

“Deliveries to our retailers have not been affected and continue as usual.”

‘Everything points’ to a hoax

The spokeswoman added: “Everything points to this being a hoax and we believe the video was produced using a water hose, which is part of the standard production process.

“Our passionate and dedicated team take great pride in the wonderful peas we produce for just a few weeks every summer, so why anyone would do this is beyond us.”

Birds Eye said its Hull factory was able to produce up to 61t of peas an hour. Sources feared that 10,000t of peas, or 10 million 1kg packets, would have had to been destroyed, The Sun​ reported.

Related topics: Food Safety, Frozen, Operations

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1 comment


Posted by Martin McHugh,

Well done Birdseye. I truly hope you find the culprits. It shows you what one idiot with a moronic sense of humour can do.

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