Seizing on healthy snacks: what’s driving consumer choice?, in association with the Almond Board of California, will unpick the forces behind its growth and unravel the core values consumers are looking for from their brands.
Bertel Haugen, head of innovation at Rude Health, will be on hand to talk about how he has helped to launch more than 40 food and drink products for the fast-growing south London snack manufacturer.
Rude Health was listed in The Sunday Times Fast Track 100 in 2016 after doubling turnover in two years.
Lu Ann Williams
The first named speaker was Lu Ann Williams, director of innovation at Innova Market Insights. A known expert in food and drink trends, Williams leads a team of analysts that track new trends in more than 70 countries.
Product developers, technical managers and those heading start-ups in the snack food category are encouraged to click here to register your interest in the hour-long event, which takes place at 3pm (UK time) on Thursday 13 June.
Attendees to the webinar will also be encouraged to submit their questions to the speakers.
Key topics expected to feature include promoting a brand’s health credentials, sourcing ingredients sustainably, ensuring traceability through the supply chain, the challenges and opportunities around packaging formats, product reformulation, and cleaner labels.
The UK crisps and savoury snacks market
The UK crisps and savoury snacks market was valued at £2,857m last year, according to the Snack, Nut and Crisp Manufacturers Association (SNACMA).
Nuts were valued at £317m, popcorn at £131m, and baked snack products such as pretzels were valued at £183m.
Snack manufacturers represent around 2.5% of the UK agri-food sector’s total value, according to SNACMA.
Over the past five years, the percentage of snacks using almonds has grown from 8.2% to 8.8% of total snacks globally, according to Innova.
Among all the snacking related market categories, bars with almond show the largest growth, it added. In 2017, one-third of bars tracked contained almonds.