Fullers Foods’ Asda deal to boost supply chain

By Helen Gilbert

- Last updated on GMT

Fullers' headquarters
Fullers' headquarters
Food growers and suppliers will be able to secure longer term contracts after a new multi-million pound deal struck between Fullers Food and Asda.

Leeds-based Fullers would not disclose the duration of the extended procurement agreement. But it said it encompassed over 175 Asda branded products, including frozen chips, vegetables, fruit, herbs and chicken.

Jason Fuller, joint chief executive of Fullers Foods International, told Food Manufacture​ the long-term contract would improve “supply chain stability and efficiencies”​ for the growing groups and producers behind Fullers Foods. It would also enable the business to expand its product offering, Fuller said.


“Fullers will assist Asda in terms of product development, technical and compliance management and storage and logistics. The deal provides for all parties involved, particularly supporting farmers, growers and production sites throughout the UK and Europe with the stability they require within current market and trading conditions.”

Fullers, which is jointly owned by Jason and his brother Adam, was recently named in the Sunday Times​ BDO Profit Track 100 League Table, which ranks Britain’s private companies with the fastest-growing profits.

In 2018, it reported record profits of £8.1m – an annual increase of more than 80%.

The company makes branded and own-label products for retail and foodservice channels.

Related topics: Frozen

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