Fox’s Biscuits launches new indulgent cookie

By Helen Gilbert

- Last updated on GMT

Fox's claimed the cookies market is in strong growth
Fox's claimed the cookies market is in strong growth
2 Sisters-owned Fox’s Biscuits has extended its Chunkie Cookie range with what it claims is its most “indulgent flavour” yet, as it seeks to capitalise on the burgeoning market.

Extremely Chocolatey Dark Chocolate Raspberry and Hazelnut joins the existing four-strong Extremely Chocolatey, Milk Chocolate, Triple Chocolate and White Chocolate line-up.

“We are hugely excited to launch our brand-new Extremely Chocolatey Dark Chocolate Raspberry and Hazelnut cookies, which will look to fulfil shoppers’ demand for products that deliver indulgent treats,”​ said Fox’s Biscuits’ senior brand manager, Michelle Roberts.

“The total cookies market has seen a growth of 10%,​ [IRI 52 w/e to 02/09/18]. It’s now the fastest-growing sector in sweet biscuits, driven by standard, premium and seasonal biscuits, making this the perfect time to launch our most indulgent cookie yet.”

Uttoxeter

In March, it emerged that up to 250 jobs could be at risk at Fox’s Biscuits’ Uttoxeter site​ in East Staffordshire, after the manufacturer announced plans to reduce the 700-strong workforce at the loss-making site.

At the time, 2 Sisters said the job cuts were part of a major investment plan to promote growth and commercial opportunities for Fox’s, including a review of its manufacturing capabilities.

“Regrettably, our loss-making site in Uttoxeter requires urgent attention and biscuit production lines need reconfiguring to ensure it has a longer-term, viable future,”​ said a 2 Sisters spokesman. “This means we will be entering into consultation with our colleagues around proposals to restructure the site.”

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