Stoke-on-Trent brewer secures Tesco listing

By James Ridler contact

- Last updated on GMT

Titanic Brewery has secured two new listings in Tesco stores (Dave Smart, brewery operative pictured)
Titanic Brewery has secured two new listings in Tesco stores (Dave Smart, brewery operative pictured)
Stoke-based Titanic Brewery has secured listings for two of its beers in Tesco stories across Staffordshire and neighbouring counties.

Already stocking 37 of the brewery’s beers in stores, Tesco’s additional listings – Plum porter and Iceberg – come on the back of a recent boost in sales figures for the company.

Managing director at Titanic Breweries Keith Bott said: “We are thrilled at Titanic Brewery that Plum Porter and Iceberg will now be available to more of Tesco’s customers. Brewing beer in Stoke on Trent for over 30 years we have always wanted our fabulous beer to be available to everyone in our Staffordshire heartland and surrounding counties. 

‘Local choice’

“This news means that our beer will be on sale in more than 51 stores across Staffordshire and Cheshire as well as heartland Tesco Express stores giving Tesco customers genuine local choice.”

Founded in Burslem, Stoke-on-Trent in 1985, Titanic Brewery now produces more than 4m pints of beer a year. The brewer also started producing gin at the end of last year.

Sophie Dillon, buying manager at Tesco, added: “We’re looking forward to developing our relationship with Titanic and working with them as they expand their business.

Support local business’

“Our customers are always happy to support local businesses and Titanic’s beers have been extremely popular for a number of years now. We’re always on the lookout for the very best local products to share with consumers and Titanic’s beers are a refreshing choice for any occasion.”

Meanwhile, earlier this month, Cornish brewer Skinner’s secured a deal with Tesco to supply its newest range to the retailer’s stores across the south-west of England.

Sennen IPA – the first new product to be added to Skinner’s core range in five years – will share shelf space with the brewery’s beers already listed with the supermarket, including its Betty Stogs ale.

Related topics: NPD, Beverages

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