Formerly managing director of Freiberger UK, Harrow has been a consultant to the private-label food industry. He succeeds John Hyman who is set to take another role in the food and drink industry after three years at the helm of the BFFF.
On his new role, Harrow said: “At a time of major economic challenges and political uncertainty for our members, we need to ensure the BFFF is offering them the very best support and advice and championing their interests as strongly as possible.
“The BFFF is widely respected throughout the food industry and I plan to build and develop that reputation further.”
On Hyman’s tenure, BFFF president Nigel Broadhurst said: “John has made a significant contribution to the BFFF, we wish him every success in his next role.”
Hyman added: “I’m really proud of what the BFFF team has achieved in the last three years and I’m glad to have played a role in the development of one of the most respected trade associations in the food industry. It’s been very enjoyable, but it’s time to return to industry.”