Cerealto Siro Foods names UK MD

By Rod Addy contact

- Last updated on GMT

Global business Cerealto Siro Foods makes products ranging from baby food and biscuits to breakfast cereal and pasta
Global business Cerealto Siro Foods makes products ranging from baby food and biscuits to breakfast cereal and pasta
Cerealto Siro Foods has appointed Jason England as UK managing director, in the wake of its creation following the merger of Grupo Siro and Cerealto.

The recently-formed business claimed England had an extensive track record in the food sector in the UK and Europe. He has previously held executive positions at such companies as Sharpak (part of Group Guillin), and Bakkavőr.

England has also performed various roles in the operations departments of companies, including Northern Foods, Heinz and Northumbrian Fine Foods.

Proven skills

Jason has a Master of Business Administration qualification from the Open University and training in food science and technology, specialising in the dairy industry. He also has proven skills in change management and an outstanding performance record in service-related matters, quality and financial results.

Cerealto Siro Foods makes biscuits, cereal bars and rice cakes on behalf of national and multinational brand owners from a 27,871m2​ facility in Worksop, which was built by Cerealto in 2015. The site employs 300 people.

The merger to create the global company was announced on 16 November 2018​. At the time, the business said it would close the 2018 financial year with an estimated consolidated turnover of €600m (£532.5m) and production capacity of 400,000t.

Cerealto Siro Foods now operates from 20 production centres in five countries.

Founded in 1991, Grupo Siro, which has its headquarters in Valencia, Spain, has become one of the country’s leading corporate groups in the food sector.

Related topics: People, Bakery, Supply Chain

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