Launched as part of its pacKPromise commitment to make all of its packaging recyclable, reusable or compostable by 2025, the TerraCycleâ recycling scheme will tap into an established network of recycling collection points, as well as supporting new collection points across the UK.
Through the scheme, the packaging will be cleaned and made into small plastic pellets, which will then be recycled into items including outdoor furniture, waste bins or storage boxes.
To encourage collection and return of the packets for recycling, the TerraCycleâ scheme offers charity points based on the number of bags collected, which can be redeemed by collectors for a variety of charitable gifts or a payment to the non-profit organisation of their choice.
In addition to improving recycling access for consumers, KP Snacks has been actively reducing its packaging usage over the last few years, most recently investing significantly in its Ashby facility to enable a 23% reduction in the amount of packaging required on Hula Hoops Multipacks to help save 11.2 tonnes of material. These new packs are currently being rolled out across the market, and will be introduced to other brands in the future.
Mark Thorpe, CEO at KP Snacks, said: “Plastic reduction is a significant challenge across both the manufacturing and retail environment that requires collaborative and innovative approaches. Giving consumers access to better recycling facilities is just one solution to a complex and challenging issue. The initiative forms part of our longer-term commitment which will also see us reduce the amount of packaging across our portfolio, with an ultimate goal of making all of our plastic fully recyclable by 2025 as part of our membership of the UK Plastics Pact.”
This came after the business trialled a new range of recyclable packaging products last summer, housing two of its products in a new two-ply paper bag with a polyethylene coating.
Sonja Bentley, commercial director at Sleaford Quality Foods, said: “Sleaford Quality Foods is making the move in response to increasing consumer and client demand for more sustainable packaging products. We will continue to push the boundaries to ensure we are at the cutting edge of sustainable packaging technology.”