The recently launched British premium energy drink, which has ties to the Haas Formula One team for the 2019 season, has outsourced its downstream global supply chain operation to the Berkshire-based logistics provider.
Walker Logistics will be responsible for supplying replenishment stock to Rich Energy’s retail partners globally and will also manage the fulfilment of online orders directly to consumers.
“The manufacturers of Rich Energy have invested significantly in the development of their product and are creating acknowledgement of the brand with some high-profile sponsorship deals across a number of sectors,” said William Walker, sales director of Walker Logistics. “A considerable and rapid upswing in demand for Rich Energy is anticipated and, at Walker, we are gearing up to ensure that we are fully prepared to meet our client’s expectations.”
Palletised loads of cans of Rich Energy drink will be stored at Walker’s multi-user ambient temperature store, which is located in Berkshire.
Walker Logistics recently reported growth for the fourth quarter of the year. It said that the number of customer orders fulfilled from its Berkshire-based fulfilment centre was up 12% on the corresponding period 12 months earlier.
Walker attributed the growth to a series of seasonal events, leading to a temporary increase in staff. “With Black Friday, Cyber Monday and, of course, Christmas all falling in the fourth quarter, we anticipated the busy period so adjusted a number of areas across the business to ensure that the high level of service that our clients have come to expect was not affected by the significant volume growth.
“This included working closely with our regular temporary employment agencies to bring in additional staff, which began in Q3 so that the required training could be given and the workforce was fully familiar with our processes and working practices in good time for the busy period.”