Daring Foods signs first distribution deal

By Aidan Fortune contact

- Last updated on GMT

Daring Foods co-founders Eliott Kessas and Ross Mackay (l-r) have signed a distribution deal with Lomond Fine Foods
Daring Foods co-founders Eliott Kessas and Ross Mackay (l-r) have signed a distribution deal with Lomond Fine Foods
Scottish meat alternatives start-up Daring Foods has secured its first distribution deal.

The vegan food brand has signed a distribution deal with foodservice wholesaler Lomond Fine Foods to see the foods reach 300 locations in the first quarter of 2019. It has created bespoke menus for foodservice, resulting in increased production at its research and development facility.

The Glasgow-based company said it is also poised to announce a deal with one of the UK’s biggest supermarket chains, which will see the meat alternative range available to consumers across the UK.

Daring Foods hopes that by 2020, it will have supplied equivalent of 10% of the UK population with plant-based food options.

The range of red meat, chicken and fish alternatives are composed of wheat protein, potato protein and a variety of spices. As well as being dairy and egg free, the products contain no palm oil, genetically modified organisms, hormones or antibiotics.

The business adds that the products have minimal environmental impact, claiming that its moo-less burger requires approximately 75% less water, 92% land usage and generate about 85% lower greenhouse gas emissions than the meat alternative.     

Ross Mackay, co-founder of Daring Foods, said: “I’m naturally excited to announce our partnership with Lomond Foods, which represents the first step in Daring Foods becoming one of the UK’s fastest-growing food firms and a major force in the plant-based food market.

“As society makes the inevitable shift to a more plant-based diet, we are now well-placed to create and deliver options by creating delicious, nutritious and sustainable foods directly from plants. The market is there for the taking – in terms of taste, none of the current alternatives come close to meat.”

Sam Henderson, managing director of Lomond Fine Foods Ltd, said: “We are delighted to be the sole distributor of Daring products in Scotland. Daring Foods is an innovative company that has developed a delicious plant-based range that can be enjoyed in main stream outlets by vegans, vegetarians and flexitarians alike. Caterers across all sectors are being asked for products that fit vegan, religious or health constraints. In partnership with Daring Foods, Lomond Foods is confident sales will rise dramatically throughout 2019 and beyond.”

The business is working with business advisory firm Johnston Carmichael to facilitate and plan for expected growth.

Adam Hardie, business development partner and head of food and drink at Johnston Carmichael, added: “Plant-based foods are one of the world’s fastest growing new categories in food and drink and I expect this to continue through 2019. Daring Foods combines a unique and market leading product with a clear message that will resonate with this burgeoning market. We are very excited to be working with the team at Daring Foods.”

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