The new partnership is composed of two separate five-year contracts and represents the first time Weetabix has forged a long-term relationship with the logistics giant.
Wincanton has agreed to take on the operation of four warehouses where goods are stored and co-packed for retail promotion. In addition, Wincanton will provide a nationwide transport operation for the delivery, management and transfer of finished goods and stock.
Food Manufacture understands that Wincanton is taking on services previously performed by XPO, although it is unclear if XPO will continue to provide other services to the breakfast cereal manufacturer.
Wincanton has agreed to supply finished goods warehousing and transport within the UK, as well as inbound raw materials packaging, warehousing and some transport services. However, it does not cover Ireland or transport services for export.
In a statement, Weetabix commented: “The culture and capability of the Wincanton business is a great fit for The Weetabix Food Company. We are thrilled about this new partnership and the opportunity to further delight our consumers and retail customers.”
Adrian Colman, chief executive officer at Wincanton, said: “We are delighted to have been selected as Weetabix’s logistics partner of choice across both its transport and warehousing services.
“Our many years of experience in providing integrated supply chain networks puts Wincanton in the best position to help take Weetabix’s operations forward and we are keen to bring new ideas to the process.”