The new miniature bottles production line has the capability to produce 200,000 5cl bottles per week. The introduction of the line is expected to see G&J Distillers capitalise on the global growth of gin, sales of which grew 173% worldwide in 2017 according to market research firm the IWSR.
Quintessential Brands hopes to further boost the company’s domestic and global export sales for its gin brands, which include BLOOM, Opihr, Thomas Dakin and Berkeley Square, as well as G&J Distillers’ flagship brand, Greenall.
The newly-added production line will also enable the business to bottle its Irish whiskies, including The Dubliner, the Dublin Liberties and The Dead Rabbit Irish Whiskey, on the new miniatures line, as well as miniatures for other brand owners and retailers through its commercial products arm, Quintessential Brands Spirits Solutions.
Warren Scott, CEO and co-founder of Quintessential Brands said: “The miniatures market presents significant opportunity for the spirits industry, and as the world’s foremost gin distillers, we are proud that G&J Distillers is right at the forefront of this trend.
“With over 250 years of gin distilling heritage, G&J Distillers is a true icon of the spirits industry and we’re committed to ensuring it remains that way in the future.
“With production at G&J Distillers increasing as miniatures orders come in and the popularity of gin continues to grow, we will soon be starting a new recruitment drive, bringing a further economic boost to Warrington in the year ahead, so there are exciting times ahead in 2019 for G&J Distillers and for Warrington.”
G&J Distillers has been part of the Quintessential Brands Group since 2011. In 2018, G&J Distillers exported over 30m bottles of gin, consisting of the company’s premium gin brands and also third-party bottlings from its contract manufacturing business arm.
Meanwhile, earlier this month, Cheshire Brewhouse was forced to change the packaging of its Govinda beer, following protests from Hindus due to what was deemed to be the inappropriate use of the Om symbol on its bottles.