Director Edward Thompson said: “100% sweet English cherry has never existed as a drink until now – usually sour cherry is used in juices.
“What’s more, the cherries are all grown and juiced in Herefordshire, and all of the fruit and vegetables sourced for the range are British, with full traceability from field to bottle.”
Sweet English Cherry has joined the producer’s line of existing juices, which include Beetroot & Rhubarb and Blackberry & Pear.
Not from concentrate
Each drink is made from not-from-concentrate (NFC) fruit juice and was created to meet a demand for sustainable, traceable, British ‘grown-up’ beverages, claimed Pixley.
“The range has been expertly formulated by our taste team and is a real celebration of our abundant British harvest,” Thompson added. “The Beetroot & Rhubarb combination is naturally low in sugar and all of the drinks count as one of your five a day.”
As well as its own ranges of cordials and juices, Pixley produces premium ranges of NFC juices, purées and concentrates and supplies supermarkets and juice manufacturers with its products.
The new Pixley juices come in 250ml glass bottles and will be available in fine food shops and delis across the country.