Lancashire Farm Dairies sees 20% increase in yogurt sales
The Rochdale-based company said it had witnessed a boost in sales, with initial figures showing a rise of one-fifth since rebranding with a free-range product, which hit shelves at the start of 2018.
The company said it was the first UK yogurt maker to commit to using only free-range milk in its products.
It said that the move had been made as consumers had become increasingly concerned about animal welfare, and regularly opted to buy ‘ethical’ farm products such as free-range milk and organic meat
“As a brand we’re always looking to evolve,” said Jack Morrison, brand manager at Lancashire Farm Dairies.
“A key part of the evolution is listening to consumers’ changing demands. Animal welfare has become such an important factor for consumers within the last couple of years. It was definitely something we felt we could do and needed to move the needle on.
“We’re the first UK yogurt brand to commit to using exclusively free-range milk – milk sourced from cows that are free to graze a minimum of 150 days a year. It took all areas of the business and supply chain to deliver on this proposition.”
Lancashire Farm Dairies has been producing natural yogurt with locally sourced milk for more than 30 years. Over the past three years, the company and brand had grown by 96%, it said.
Morrison added: “With the rebrand, we wanted to communicate our move to free-range on the pack and to customers, ultimately capturing ‘happy cows make better milk’. It’s simple, trusted and easy to navigate. Crucially, customers vote with their wallet and, so far, the response has been fantastic.”
