It will be working with plastics provider Klöckner Pentaplast on this initiative.
The project is part of Cranswick’s drive to reduce the amount of plastic used in the food industry. It signed up to the UK Plastics Pact in April and since then it has removed 450 tonnes of plastic through targeted reduction initiatives such as removing single-use plastic items, removing shelf ready plastic packaging, removing unnecessary plastics from processing, light-weighting and sourcing plastic alternatives.
It has also reduced corrugated packaging by 35 tonnes and moved to 100% recyclable trays (Mono APET) for all of its gourmet sausage packaging.
Cranswick added that it is “on track” to become a PVC free business by the end of this year with “very little currently used”.
Jim Brisby, group commercial director of Cranswick, said: “Recycle Week is a great chance to look at the progress Cranswick has made in making the circular economy a reality. Through our peer-to-peer collaboration, I’m glad to see we are not just talking about change, but taking real steps in making it happen, and fast.”
Peter Maddox, director at WRAP, added: “Since Cranswick signed up to the UK Plastics Pact, I have been delighted with their continued engagement and commitment to tackling plastic waste, and acting as an open and future-focused example for the food industry and beyond. They are proof that by working together with the sector, we can build a more prosperous future for citizens, businesses and the planet.”
In July, Cranswick posted growth in all product categories, leading to a 3.2% year-on-year increase in revenue for the 12 weeks to 30 June 3018. It also launched a new initiative to reduce food waste, collaborating with food sharing app OLIO, Hull Food Bank and social enterprise FULL Food.