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Bernard Matthews extends supply chain deal by two years

By Aidan Fortune

- Last updated on GMT

Established in 1994, Fowler Welch specialises in supply chain services for ambient and temperature controlled products
Established in 1994, Fowler Welch specialises in supply chain services for ambient and temperature controlled products
Norwich-based Bernard Matthews has extended its warehousing and distribution contract with logistics firm Fowler Welch by two years and increased the volume of its products handled by the business by 50%.

The deal comes after the poultry specialist won new supply contracts with several UK retailers, leading to the creation of 400 jobs at its Great Witchingham site in Suffolk.

In January, Fowler Welch completed a £2m investment programme to develop its major temperature controlled 8,800m² depot in Spalding. CEO Nick Hay said this investment “was a key factor in helping secure the deal”.

‘Deep understanding’

Jim Seymour, Spalding general manager at Fowler Welch said: “We have had a long-standing relationship with Bernard Matthews and have a deep understanding of the business and its supply chain needs. So, we were able to respond and adapt our existing arrangements to deliver the right solution to help them meet the requirements of this new and exciting contract.”

Clayton Kemp, head of warehousing and distribution at Bernard Matthews said: “Fowler Welch has offered us a high quality and reliable service for many years, regularly going above and beyond to maintain this standard.

“They manage our substantial Christmas peaks with no issue and are flexible in handling any late stock, which sets them apart from the competition. So, when our business grew, extending that relationship was a clear and easy decision.”

Established in 1994, Fowler Welch specialises in supply chain services for ambient and temperature controlled products, Fowler Welch has expert knowledge in transport, warehouse and EDI technologies

Related topics: Supply Chain, Meat & poultry

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