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Will Smith launches drinks brand in UK

By James Ridler contact

- Last updated on GMT

Fresh Prince star Will Smith launched Just Water in Boots this week
Fresh Prince star Will Smith launched Just Water in Boots this week

Related tags: Npd, Water

Movie and music star Will Smith was spotted stacking shelves at Boots’ Westfield shopping centre store this week, as part of the launch of his son’s new drinks brand Just Water in the UK.

Distributed by Red Star Brands and bottled by contract bottler Norbev in Ballymena, Northern Ireland, Just Water is billed as a sustainable drink that contains 82% renewable packaging – made from paper and sugarcane.

Smith, dressed as a Boots store manager, surprised lunchtime shoppers as he mingled with customers and gave away signed bottles of the spring water.

800 Boots stores nationwide

Just Water is available in 800 Boots stores nationwide and all Whole Foods Market locations in the UK.

Meanwhile, in May, rugby World Cup winner Jonny Wilkinson helped launch a range of drinks made from kombucha​, a fermented or black green tea.

In the same month, media personality and Vbites founder Heather Mills bought the former Walkers Crisps factory​ in Peterlee, County Durham

Related topics: NPD, Drinks

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1 comment

Really Another Water brand?

Posted by MStuhlmaker,

Really? There needs to be another water on the market just because of celebrity?

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