Tulip invested in a new mincing line to improve efficiencies and increase output at the site.
Installed in December 2017, the line is now fully up to speed and all employees were trained with the new equipment during the introduction period.
Tulip said the investment had already led to increased business, with significant additional volumes of mince being processed for a key client on a weekly basis.
The new line also gave the business the capacity to respond much more quickly to any additional customer promotional activity.
Frozen and fresh mince
It is capable of processing both frozen and fresh mince and has a built-in labelling function as part of the packaging system.
Neil Parry, general site manager at Tipton West Midlands, said: “The new investment at Tipton has provided us with state-of-the-art equipment and will allow us to accommodate a wider range of customer demands.
“The new line will help to reduce shortages and mechanical issues, while also cutting down on wastage to ensure our process is as efficient as possible.”
In June, the business appointed Mike Wijnberg as managing director of its fresh division while Steve France stepped down from the chief executive role.
Executive chairman of Tulip
Jais Valeur, chief executive of parent company Danish Crown, assumed the role of executive chairman of Tulip.
On the investment at Tipton, Wijnberg said: “This investment is another example of our commitment to innovation and ensuring we stay ahead of the game.
“Providing the best level of service and quality of product to our customers is a top priority for us and we’re confident that the line will help us to attract further business in the years ahead.”