Australian ‘fuller’ noodles and pasta launch in UK

By Gwen Ridler contact

- Last updated on GMT

Australian brand Slendier is set to launch in the UK
Australian brand Slendier is set to launch in the UK
An Australian noodle and pasta brand, made from an Asian plant that is claimed to keep you ‘fuller for longer’, has launched in Morrisons stores across the UK.

The Slendier range includes noodles, rice and pasta made from konjac – the common name of the Asian plant Amorphophallus konjac, which reportedly aids blood sugar and cholesterol levels, and promotes weight loss.

The ready meal range includes three traditional Italian recipes using the brand’s fettuccine konjac pasta: Organic Italian Capers and Olives Sauce; Arrabbiata Sauce; and Organic Italian Basil Sauce.

Each meal takes less than two minutes to cook in the microwave.

Ideal for dieters

The products are free from fat, sugar and gluten and contain less than 12 calories per 125g serving, which Slendier said made them ideal for dieters and coeliac disease sufferers.

Slendier managing director Erica Hughes commented: “Through research and feedback from our customers, we know that anyone who eats Slendier as a replacement for rice and pasta has lost weight and kept it off – and they’ve done this without feeling hungry or like they were missing out.

FODMAP diet

“Slendier allows those seeking a healthier lifestyle a product which is quick to prepare and tastes great. It also has a broader appeal with people who are managing health-related ways of eating, such as diabetes and FODMAP ​[Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols,] diet plans, vegans and those who are gluten-intolerant.”

The konjac pasta range is currently on sale with a recommended retail price (RRP) of £2.50, with the ready-to-eat meals available from £4.50 RRP.

Meanwhile, Caribbean food entrepreneur Levi Roots has teamed up with Aimia Foods​ to launch a range of on-the-go snack pots.

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