Nim’s Fruit Crisps set to hit £900k sales in ‘record year’

By James Ridler contact

- Last updated on GMT

Nim's Fruit Crisps is set to hit a 'record year', according to owner Nimisha Raja.
Nim's Fruit Crisps is set to hit a 'record year', according to owner Nimisha Raja.
Healthier snack manufacturer Nim’s Fruit Crisps is on course for a “record year”, after securing a string of new contracts and experiencing growing demand for its products.

Kent-based Nim’s is set to turnover £900,000 by the end of 2018, having secured listings in the Co-op, online retailer Ocado and more than 1,400 Tesco stores nationwide.

Owner Nimisha Raja said the first three years of the company had been a roller coaster of ups and downs, but it was all worth it to see its retail presence growing tremendously and its crisps becoming increasingly popular.

‘Sales are set to quadruple’

Sales are set to quadruple in 2018 and lots of exciting discussions are currently underway to supply even more retailers both at home and abroad,”​ said Raja.

We set up the factory with volume in mind and real volume comes from supplying supermarkets. Our listings with Tesco, Ocado and Co-op have been a major boost”.

Nim’s also revealed it was set to launch two new varieties of its air-dried crisps, as well as multipacks of its snacks. It followed the company’s introduction of its first ever air dried fruit teas, in a bid to offer products that other manufactures didn’t.

‘Landmark year’

​[This year] will go down as a landmark year in the evolution of Nim’s,”​ added Raja. “However, that’s just the start and we are constantly looking at innovation so we can remain at the forefront of the healthy snacking marketplace.

“Staffing levels have more than doubled from five to thirteen employees to keep up with demand and we are still recruiting.”

Nim’s manufactures fruit and vegetable crisps at its A Grade BRC accredited facility in Sittingbourne. Recent investment at the site means it is now capable of producing more than 15m packs of crisps a year. The producer has secured distribution deals with Hong Kong, Israel and South Africa.

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