Leeds brewer secures £96k in Chinese exports

By James Ridler contact

- Last updated on GMT

North Brewing Co has secured trade with China. Pic courtesy of Chloe Chapman
North Brewing Co has secured trade with China. Pic courtesy of Chloe Chapman
Leeds-based brewer North Brewing Co has secured £96,000 worth of orders from China, following a successful trade mission at one of the country’s biggest trade shows.

North exhibited at Food & Hotel China (FHC) on a Northern Powerhouse trade mission, organised as part of the Government’s Food is GREAT campaign, set up to help UK food and drink companies sell overseas.

North Brewing Co director John Gyngell said: “Chinese consumers have a growing thirst for international beer, with Shanghai and Hong Kong in particular developing a taste for overseas independent craft beers.

“Exhibiting at the FHC show with the support of Defra and DIT boosted our confidence in accessing the emerging opportunity we saw in the Chinese market. We attended the show with little idea of what to expect and left with a number of useful contacts and a clear idea of what our next steps should be.”

Exports to 17 countries

Founded in 2015, North saw its turnover rise to £950,000 after it started selling its beers to supermarkets in 2016. Since starting exports to Ireland in April last year, the company now exports to 17 countries.

Gyngell said that the road to exporting to China had not been without its challenges, but the company has had plenty of help along the way.

“We had to accommodate for the extra shipping time and find partners that care about our beers as much as we do. We’ve made sure that our distributors are using cold chain refrigeration throughout their journey from Leeds direct to bars and shops in China.

‘Take the leap’

“But there is support on hand from expert government trade advisers to help businesses overcome these challenges. I would encourage other local food and drink businesses like us to take the leap and sell overseas.”

Mark Robson, the Department for International Trade’s head of Yorkshire and the Humber described North as an excellent example of a firm that was not afraid to take the leap into new markets.

He added: “The latest export figures show that Yorkshire breweries are selling more and more products into China. From just £150,000 in 2012, the region sent £3.98m worth of beverages to China in 2017.”

Meanwhile, Taiwan has given approval for the importing of British pork in a deal that could be worth £50m over five years.

Related topics: Business News, Beverages

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more


View more