New AHDB Beef & Lamb strategy director appointed

By Aidan Fortune contact

- Last updated on GMT

Will Jackson is the new AHDB Beef & Lamb strategy director
Will Jackson is the new AHDB Beef & Lamb strategy director
The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as its new sector strategy director for beef and lamb.

Jackson will take over the role in early September and his main focus will be to work with the Beef & Lamb sector board and operational teams to deliver the organisation’s ‘Inspiring Success’ strategy.

He is currently senior agricultural manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. He brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers. 

Speaking about his appointment, he said: “I’m delighted to be joining AHDB at an important time for the beef and lamb sector. After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started.”

AHDB chief strategy officer Tom Hind said: “We’re delighted to bring someone with Will’s practical and supply chain experience on board. Never has there been a more important time to drive change in the beef and sheep sectors and, together with our Beef & Lamb Board, he will be ideally placed to do that.”

The AHDB was recently visited by Ukranian officials​ to learn about meat hygiene controls and food traceability in the UK. UK beef was also recently given the approval to be exported to China​ for the first time in 20 years.

Related topics: People, Meat & poultry

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