Scotbeef and Aldi extend red meat partnership
The investment, which extends the retailer’s existing long-term partnership with Scotbeef, will see Aldi's everyday range made up of 100% Scotch beef from August 2018 in all of its stores across Scotland.
The announcement follows Aldi’s existing commitment to stocking 100% Scotch Lamb PGI and SSPCA-assured pork in its everyday range.
The move is designed to allow Aldi shoppers to support Scotland’s red meat industry by choosing exclusively Scotch Beef and Scotch Lamb PGI-certified products native to Scotland from trusted Scottish farms that adopt the highest welfare standards, sustainable processes and invest in the latest production technology.
Robbie Galloway, CEO of Scotbeef, said: “We are proud of the partnership we have built with Aldi, and equally proud of Scotbeef’s role in championing the quality of Scotch Beef and Scotch Lamb products to consumers across the country.
Aldi’s 100% Scotch range of beef
· Scotch Steak Mince 5% fat
· Scotch Beef Mince 12% fat
· Scotch Beef Mince 20% fat
· Scotch Beef Mince 23% fat
· Scotch Beef Meatballs
· Scotch Diced Beef
· Scotch Quarter Pounder Burgers
· Scotch Stir Fry Beef
· Specially Selected Scotch Aberdeen Angus Steak Quarter Pounders
· Specially Selected Scotch Silverside Joint
· Specially Selected Scotch Aberdeen Angus Beef Mince
“As we grow together over the coming years as a result of this agreement, we look forward to increasing consumer demand for Scotch Beef and Lamb, which in turn will benefit Scotland’s producers of high-quality products and create a healthy, sustainable supply chain from the farmer through to the end customer.”
Graham Nicolson, group buying director of Aldi Scotland said: “The six-year partnership with Scotbeef will allow Aldi to continue to promote the Scottish red meat industry while enabling us to work more closely and collaboratively with Scotland’s farmers. In addition to offering more certainty and improved growth over the coming years, we will see our involvement in all parts of the supply chain increase.
“Scotland’s red meats are among the highest quality in the world, and by offering a wide selection across our stores, we aim to introduce more Aldi shoppers to Scotch PGI meat. This will help sustain and grow what is an extremely important industry for Scotland.
“The deal confirms our commitment to providing wholly Scotch Beef and Lamb PGI in our everyday range – and this is something we will not deviate from.”
