ABP launches new superhero meat range

By Aidan Fortune contact

- Last updated on GMT

ABP's new burger and sausage range feature Superman, Batman and Wonder Woman themed packaging
ABP's new burger and sausage range feature Superman, Batman and Wonder Woman themed packaging
ABP has entered into a new licensing agreement with Warner Brothers Consumer Products to launch a new range of DC superhero fresh and frozen sausages and frozen burgers.

All products will carry the distinctive and universally recognised DC imagery while the burger range features an innovative approach where all product will resemble the famous superhero logos of Batman, Superman and Wonder Woman.

According to ABP, the products have been developed to create fun and engagement around the red meat category for young consumers.

The range has launched in selected Asda stores and will be available in multiple retailers before the end of 2018.

Darren Jones, commercial director of ABP UK said: “We are delighted to be partner with an iconic brand such as Warner Brothers and the DC universe. This is a first for the fresh and frozen meat categories and a significant step in helping create “excitement” for, and, build interest in meat products for younger consumers.”

Rachel Wakley, general manager of Warner Bros Consumer Products UK added: “We are truly excited about delivering our DC characters to fans in this innovative, fun and extremely tasty way. We believe that ABP are bringing something special to the BBQ season across the UK this summer.”

The range was first unveiled at the MCM Comic Con, London in May.

Related topics: NPD, Meat & poultry

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