Polar Krush’s acquisition of Slushee UK, reportedly the fourth largest producer of slushed ice drinks in the UK, would strengthen its grip on the frozen drinks market, it claimed.
The purchase includes Slushee UK’s large fleet of machines, situated in stockists across the leisure sector in the UK.
Paul Goldfinch, owner and managing director of Polar Krush said the two businesses would work in synergy with each other, with Slushee UK’s stockists rolled into Polar Krush’s supply chain.
Work in synergy
“We will be visiting all of our new clients in the very near future and we are sure that current Slushee UK stockists will appreciate the benefits of the joining of the two businesses,” he said.
“This purchase will not only strengthen our position in the UK market but also allows us to gain significant international business in Europe, complimenting the growth Polar Krush has already seen on the continent this year.”
Polar Krush exports its drinks across Europe to France, Spain, Portugal, The Netherlands and Sweden.
Last year saw the manufacturer’s factory in Ashington, Northumberland undergo a £1m refit, which increased the site’s output by 500%. The new factory, which opened in December, utilised artificial intelligence and technology to automate tasks from filling boxes to collating and palletising.
‘Continues to grow’
“This investment has allowed Polar Krush to increase the number of engineers and sales people in the field as well as increasing employment at the factory as the business continues to grow,” said Goldfinch.
“We have ambitious growth targets and the acquisition of Slushee UK will help us to expand the business even further.”
Established in 1998, Polar Krush supplies about 3,000 stockists nationwide and serves 15m cups a year.
Meanwhile, Nomad Foods’ £210m acquisition of frozen food brand Aunt Bessie’s represents “a very good deal” for its current owner, William Jackson Food Group, an industry expert has claimed.