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Single sachet blancmange mix ‘first’

By James Ridler contact

- Last updated on GMT

Green's Blancmange sachets are a 'first' for the UK
Green's Blancmange sachets are a 'first' for the UK
Cake mix brand Green’s has launched single sachets of ready-to-mix blancmange, which it has claimed are a first in the UK.

The new blancmange single packets come in three flavours: chocolate, vanilla and strawberry. The range was previously available in a multipack.

The choice to offer the product in single sachets followed increased customer demand, said Green’s.

Green’s spokesman Rob Allardyce said: “Blancmange has been one of our best sellers for many years, and we are delighted to be offering our customers single sachets of their favourite flavours now.

“We have tested and tasted a variety of ingredients and believe that our customers will be able to make the best blancmange desserts in their own home with our new sachets. The news of the launch has been welcomed by both our online customers and retail clients.”

Green’s blancmange sachets will be rolled out across supermarkets this month and will retail for £0.35 each.

Related topics: NPD, Ambient foods

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