Battle Bites launches high-protein bar to tap into healthy eating trend

By Michelle Perrett

- Last updated on GMT

The new bar is an alternative to chocolate bars
The new bar is an alternative to chocolate bars
A new high-protein low-sugar snack product, Battle Bites, has been launched as a healthy alternative to high-sugar and -calorie chocolate bars.

The product has been designed as an indulgent treat, with the appeal of a traditional chocolate bar but with low sugar and carbohydrates.

The range has been designed to complement the company’s ‘free from’ range of high-protein oat bars and vegan protein cookies.  

Three flavours

Battle Bites are available in three flavours – chocolate caramel, cookies & cream and choc coconut –

each containing a total of 20g of protein, less than 3g of sugar and less than 3g of impact carbs.  The company said the two-piece 62g bars, which encourage sharing, were designed to offer a convenient, on-the-go way to consume additional protein throughout the day.

It said it planned to add three additional flavours to the range later this year. 

 

Indulgent

Kevin Smith, co-founder of Hull-based Battle Oats, said: “Battle Bites have been developed to have the appeal of a traditional chocolate candy bar in terms of providing a tasty snack which feels indulgent, but with the bonus of being low-calorie, low-sugar and having nutritional benefits, such as being high in protein. 

“The triple-layered chocolate snacks feature low sugar milk chocolate, meaning that they can contain up to 500% less sugar than some of the leading chocolate bars, they are just 240 calories and provide premium-quality protein, so they can be enjoyed guilt-free. While some of the well-known confectionery brands have launched their own higher-protein bars, these are still very high in sugar, so don’t really provide a nutritious option.”

 

 

Related topics: NPD

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