Tangerine launches new sweets into retro range

By James Ridler contact

- Last updated on GMT

Tangerine has relaunched the Barratt sweet range
Tangerine has relaunched the Barratt sweet range
Confectionery manufacturer Tangerine has launched two new products into its Barratt range of sweets, Sour Bon Bons and Fruity Coconut Mushrooms.

Barratt Sour Bon Bons are available in 180g sharing bags and are available in a mix of flavours including sour cherry, apple, lemon, and blue raspberry.

Tangerine said it expected the sweets to be popular with consumers, as the demand for sour sweets continues to grow year-on-year – increasing by 80% since 2016, according to research by the Speciality Food Association.

Popularity of coconut-flavoured products

Similarly, the manufacturer’s Fruity Coconut Mushrooms are riding on the growth in popularity of coconut-flavoured products.

The soft, fruity sweets are covered in coconut and are available in a range of flavours, including lemon orange, raspberry, blackcurrant and lime. The sweets are sold in 190g sharing bags.

Both products were launched as part of a campaign announcing the return of iconic British confectionery brand Barratt, and are supported by the £2.6m initial investment.

Tangerine said it hoped the launch would put a spotlight on the revitalised brand and its key product offering.

‘Kidulting’

Marketing and category director Russell Tanner said: “Our recent research has shown that a key global trend for 2018 continues to be ‘Kidulting’, the popularity of treats and sweets geared towards adult consumers who are looking for ways to relive their childhood and eat the sweets that remind them of their youth.

 “The study showed that simple pleas­ures, like eating a DipDab, helped adults reconnect with their inner ‘big-kid’. Both NPD replicate this notion and perfectly recapture the simple joys of childhood.”

Other sweets that have joined the Barratt relaunch include DipDab, Refreshers, Nougat, Sherbet Fountain, Fruit Salad, Black Jack, Wham, Refreshers Softies and Fruit Salad Softies.

Tangerine said customer demand prompted the decision to bring back the brand, which has not been on store shelves since 2013.

Meanwhile, Britvic has launched a nationwide rollout of its range of fruit-flavoured, lower-sugar sparkling waters,​ as it continues to target health-conscious consumers.

Related topics: NPD, Confectionery

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