The episode, airing early next Tuesday (17 April), will take a behind-the-scenes look at the production process of one of Yorkshire’s most famous factories.
Presenter John Prescott – former deputy prime minister and MP for Hull East – will learn about production, from tinning the pastry to placing eggs into the manufacturer’s Large Pork Pie with Egg.
‘An eye opener’
Commenting on his time on the show, Prescott said: “What an eye opener for me to explore that important Yorkshire food products went from the village shop to the supermarket shelves across the UK. An absolute delight to appear in.”
Featuring on the show has proved to be a big confidence boost for the company, claimed Will Pargreen, sales and marketing executive at Vale of Mowbray.
“When we were first approached we couldn’t believe it – we’ve been quietly going about our business for years, so to be ranked with companies like Wensleydale Creamery & Heck! Sausages is great,” said Pargreen.
‘Great for publicity’
“Being on national television is a big deal for us, it’s something that you want to get right as it can very much go one way or the other in terms of how the public see you. It’s great for publicity.”
Recently celebrating its 90th anniversary, Vale of Mowbray is looking to invest in the expansion of its current bakery.
“We’re looking at new products and definitely introducing something different into supermarkets,” added Pargreen. “I don’t want to give a great deal away as it’s a fairly new venture.”