MuscleFood extends meal kits range

By Aidan Fortune contact

- Last updated on GMT

MuscleFood has added a new range of hassle-free ready meals
MuscleFood has added a new range of hassle-free ready meals
Online retailer MuscleFood has developed a new range of meat kits designed to save time for consumers.

Developed exclusively for MuscleFood by a Michelin-star trained chef, the tasty Curry Kits aim to provide a “no-fuss solution to enjoying curries the healthy way”​.

The kits are available in four flavours: Chicken Tikka Masala; Chicken Balti; Thai Beef Massaman; and Chinese Style Chicken Curry.

The kits, which will be part of Musclefood’s Easy Cook range, contain fewer than 300 calories, 3% fat and 5% sugar per meal, between 39g-44g of protein per portion.

Michelin-star chef

Darren Beale of MuscleFood said: “They’ve been developed especially by our Michelin-star trained chef for people looking to enjoy their takeaway favourites without loading up on unwanted calories – something that is usually unavoidable with shop-bought curries and Indian takeaways.”

Beale said the meal kits had been developed to create hassle-free options for consumers.

“Making a truly tasty, yet healthy curry normally means you have to spend hours chopping veg, measuring spices, and blending up ingredients, which isn’t the best use of anyone’s time.

“We’ve removed all the hassle, so health-conscious foodies and dieters alike will be able to enjoy the same fantastic flavours found in their favourite spicy dishes in just a fraction of the time you’d spend cooking up one of these dishes from scratch.”

Second base

Earlier this year, MuscleFood secured £10m​ investment from the Business Growth Fund (BGF) to establish a second base in Europe and develop its online offering. 

When announcing the investment, BGF’s Greg Norman said: “The MuscleFood team… have successfully managed the high growth experienced in the last three years and are ambitious about accelerating the expansion. We are pleased to be supporting the group as it continues to scale.”

The business was also subject to a recall in February​ due to use-by dates on products supplied by wholesaler DB Foods, which were not legally compliant.

Related topics: NPD, Meat, poultry & seafood

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