Meat firm Field&Flower joins forces with Amazon

By Aidan Fortune

- Last updated on GMT

Field&Flower enters partnership with the Amazon Treasure Truck
Field&Flower enters partnership with the Amazon Treasure Truck
Meat delivery service Field&Flower has teamed up with Amazon for its Treasure Truck promotion, with the aim of conveying luxury meat cuts and burgers direct to consumers’ doors.

Field&Flower currently delivers meat boxes to more than 20,000 UK households and has an annual revenue of £2.7m.

At the end of 2017, founders James Mansfield and James Flower raised nearly £1m from 650 investors through a crowdfunding scheme. The money raised was earmarked for expanding its marketing, sales, retention and digital to improve the company’s exposure.

Treasure Truck

The Amazon Treasure Truck is a localised promotion, offering surprise deals on food, limited-edition items and seasonal products. Customers sign up to the promotion and select the Treasure Truck product in the Amazon app.

They can then choose a convenient place and time for collection, buy the item through the app and pick it up from the truck. The truck has already visited London, Birmingham, Manchester and Portsmouth.

Field&Flower’s partnership with the Amazon Treasure Truck would involve luxury grass-fed steaks and brisket, rump steak and bone marrow burgers, it said.

‘Target demographic’

Of the Amazon team-up, Mansfield said: “Teaming up with Amazon for the Treasure Truck activity has been fantastic and allowed us to reach a target demographic of online shoppers who are looking for high-end meat products.

“It has been a great way of reaching new customers with our product and for brand awareness in general. We’ve had overwhelming feedback from the activity and have seen a significant spike in subscribers and product orders, which are all part of our goals for growth.

“We look forward to expanding our reach even further in the coming months with other opportunities, as part of our vision for the future.”


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